NEW AND SMALLER
Delicate series 33
Each person is, in fact, built differently. Since there really are women who wear size zero, since some are tall while others are short and some are full-bodied while others are thin, NOMOS now expands its collection in agreement with the varying sizes of wrists.
Therefore, you can now get these watches in somewhat smaller “33” format and in different colors. And to make them a bit more visually delicate, these new models are attached to straps made of suede.
Available from June onwards.
Series 33
THE NOMOS ENTERPRISE
From the middle of nowhere
In the capital, “the middle of nowhere” means a place with three or four bars but no hotel, a town that shuts down long before sundown. Glashütte is not exactly the middle of everything. But it is the Mecca of precision watchmaking not only for Germany and Europe, but for the whole world. As a designation for the origin of watches, the town’s name is a protected trademark, like “Parma” with ham or “Champagne”, a label that, in Europe, means the bottle is more than just “sparkling wine”. The manufactories that work here contribute to this aura—and profit from it.
NOMOS Glashütte is important for ensuring that this does not change and that Glashütte remains a promise of quality in the world of fine timepieces—and the pride of the watchmakers who carry out their work here, often in the fifth or sixth generation.
The standards for Glashütte watches are extremely rigorous. A watch may not be sold as a “Glashütte watch” unless at least 50 percent of its caliber’s production took place in Glashütte: if a manufacturer buys 100 euros worth of parts elsewhere, then he must carry out at least 100 euros worth of work in Glashütte. Manufactories located here are permitted to purchase individual parts (like watchbands, clasps, and jewels) from suppliers outside of Glashütte. After all, today no one can produce all the materials themselves. But they should produce the caliber themselves.
NOMOS movements are all developed and built in Glashütte, and depending on the caliber the trademark’s watchmakers produce up to 95 percent of the value on site.This means: jobs for watchmakers, engineers, and toolmakers. The best watches for those who wear them. And that the name of this place in the middle of nowhere lastingly remains a synonym for first-class craftsmanship.
Enterprise
NEW!
NOMOS polyglot
For people who think outside the box—and who like complicated watches, if they are beautifully simple: Tangomat GMT and Zürich Weltzeit have arrived!
All the time in the world—times two: the NOMOS Glashütte models Tangomat and Zürich are now available with a second time zone. Both are typically NOMOS: watchmaker Mirko Heyne (34), who was the designer of the original NOMOS automatic caliber, made things a bit more complicated for himself with the xi movement—just to make it beautifully simple for those who ultimately wear the watch.
Zürich Weltzeit and Tangomat GMT
Testing the NOMOS world timers
MULTIPLE AWARD WINNER
With the watch Zürich Datum, NOMOS Glashütte has been nominated for the Design Award of the Federal Republic of Germany 2011: This prize, the highest official German award in the field of design, is known as the “Prize of Prizes” because no other design award judges entries in accordance with similarly high criteria. A company is eligible to compete for the Design Award only if its product has already been awarded a national or international design prize. So this is not the first prize the Zürich Datum has won: it already has the “red dot award: product design 2010” and the “Austrian Chrono Award 2009”, and it was among the top contenders for the “Watch of the Year” award. The watch thereby not only seeks to live up to the beautiful city it was named for, but also to the other watches from NOMOS Glashütte.
Zürich Datum
WATCHES FROM THE CELLAR
From now on, some NOMOS watches will be available in black—a new small series with deep black, matte-finished cases, watches with a “tendency toward nothingness” (to borrow the words of Jean-Paul Sartre).
The models for these watches were the machines that hang on the walls of the cellar or in the niche of the storage room that are used to gauge water, electricity, and gas usage. But, when you see them in the daylight, you’ll realize that these watches are far too beautiful to hide away like that. They are unerring embodiments of the laws of measurement and counting. This is why these black versions of Tangente, Tetra, and Tangomat are called Norma—just like the word NOMOS itself, “norma” signifies “rules” and “order.”
Norma
AUTOMATICALLY NONCHALANT
This watch is timeless—the perfect thing to go with a business suit. Plus, it’s not made of gold, like most timepieces with roman numerals, but has a stainless steel case—making it just a tiny bit cooler. “Just the right dash of nonchalance” was the phrase circulating around the NOMOS design department when the first prototypes of this watch arrived.
Also, the new size serves Ludwig well: because of the automatic caliber, the diameter of this well-known NOMOS model has grown, making it appear even flatter—the watch has achieved optimal proportions. Ludwig Automatik is a logical addition to the collection: a flat automatic watch with classic appeal, a thing of beauty for all those who want, or need, to appear clever and reputable—and it comes in both black and white versions.
Available from fall onwards.
Ludwig Automatik
NEW THIS FALL
NOMOS Glashütte now has a date indicator that works from a long distance: the patented NOMOS mechanism, which was never exactly tiny, is now huge. And it’s also worth noting: the typography of each date ring was fashioned specifically for each model—a little extra effort that you don’t find with other watchmakers.
NOMOS date mechanism